Web Development – Top 10 Tips to Help Conversions on Your Website

Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.

Personalization

Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

Tips and Tricks For Web Development – Some Useful Tools!

We are by-and-large, Mac users but most of these tools are cross platform and available on Windows and Linux with the exception of CSSEdit.

Netbeans. This is a fantastic IDE and when used with Xdebug it provides a superb PHP development environment with line-by-line debugging and all that the competition (Zend Studio) offers but it’s free!. BTW we are fans of Zend Studio just not the price tag!

This brings us onto Xdebug. This is a great php module/addon that when used with Netbeans provided great debugging facilities.

CVSDude. What’s that dude? CVSDude.com! this is a really great SVN hosting solution. We tried running our own SVN we tried other SVN providers and finally started using CVSDude for our Subversion Requirements. Most developers will know how important SVN is for team collaboration and without SVN it’s pretty much impossible to collaborate with a team working on a large project. CVSDude offer a cost effective SVN project hosting solution with many extras such as integrated Trac and Bugzilla. Support is great and it can all be managed via their web-based console.

SyncroSVNClient So this brings us onto Subversion clients, there’s allot out there but our favorite is SyncroSVNClient, easy to use, cost effective and reliable.

Safari and Web Inspector . We have experience of Firefox and Firebug and these are excellent tools but if you are a JS developer and have a Mac take a look at Safari’s JS debugger. On our Macs we found it took much less memory resources than Firebug and offers syntax highlighting in the JS code than makes it easier to ready and instantly see bugs in the code. While Firefox and Firebug do a great job Safari and Web Inspector do a top notch job at JS debugging. To enable the Safari Develop menu and Web Inspector, just close Safari and type (or copy/paste) the following command into Terminal.app (/Applications/Utilities): defaults write com.apple.Safari WebKitDeveloperExtras -bool true.

CSSEdit . Unfortunately only available on the Mac CSSEdit is a top notch CSS tool. Firebug for Firefox and Safari Web Inspector do a great job of CSS debugging class inspection and style over-riding so they are great for finding a CSS issue. However a tool we have found priceless on many occasions is CSSEdit by MacRabbit. This CSS editor allows you to browse any styles and override these much the same as FB and Web Inspector but with much more ease. The controls and interface are easy to use. New style attributes can be easily defined by using the GUI without the need to remember the syntax or have to go off hunting for a sample on Google. More information can be found here: http://macrabbit.com/cssedit/.

We hope this information helps!

There are many development tools out there and it’s never a case of one tool does all but our collection of tools certainly seem to be pretty definitive for building a large web-based application.

Web Development and the Big Time Out

One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know.

It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.”

Let’s not forget the core values or mission of the business. Many business owners have no idea how to answer those kinds of questions. They may stare blankly for a moment or two and there’s no more time for further deep thought so they go back to action – without answers.

In many cases it is possible to answer some of the questions needed, but it may require taking time away from a familiar setting. It may also require more time than you think you want to give.

If you can get to a place of concentrated contemplation you are likely to find yourself stripping ideas to their core to find out what your business is trying to accomplish and what your ultimate goals might be.

As with almost any project you can turn frustration around if you will just take the time to come to terms with your vision.

Sometimes we spend so much time ‘doing’ we never stop to ask the question, “Why?”

This process can be a bit like taking a bus that drives around the park. You keep looking at the flowers and the park bench and long to sit in the quiet shade of a tree and just absorb the calming atmosphere. You know they will have a positive effect on you, but for some reason you just can’t seem to find the energy to get off the bus.

It seems to me there are some sites that are misguided or rarely guided that could benefit from the process of self-evaluation. These sites may look nice, but there is a sense of disconnection that may not be easy to identify, but it’s fairly obvious to visitors.

Creative energy is at a minimum while business owners simply tackle what seem to be the most urgent details.

As more people gravitate to online business there needs to be a shift in the thinking of how one goes about doing business online. In many ways it can’t be approached in the same way a traditional business is developed, yet that is typically the way many new web commerce ventures choose to tackle the subject.

You may discover your business will be more successful if you take some time for rigorous reflection. The time set aside can be a bit like an architect that takes the time to develop plans for a new building. You wouldn’t expect the architect to simply tell a construction crew to, “Go out there and build – something.”

Work at ‘building’ your online business in a comprehensive way. Your effort can develop a firm foundation for long-term success.

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